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12 May 2015 ~ Comments Off on The Toy Verdict Awards – Entry Now Open For 2015!

The Toy Verdict Awards – Entry Now Open For 2015!

The Toy Verdict Awards – Entry Now Open For 2015! Regular readers of my blog posts will know of my past background as a toy marketer. However, you may not be aware that we have our own toy product review site/portal: www.TheToyVerdict.com We’ve used all our knowledge of what consumers are looking for from toy […]

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12 May 2015 ~ Comments Off on The Future Of Toys – Part 1 & Part 2

The Future Of Toys – Part 1 & Part 2

The Future Of Toys – Part 1 & Part 2 I recently blogged about the future of the toy industry on the official blog of the Spielwarenmesse – Nuremberg International Toy Fair. Part 1 and Part 2 of the series of articles on this topic are now live. To read, please just click here: http://www.spielwarenmesse.de/article-detail/the-future-of-toys-part-1/?L=1  […]

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06 March 2015 ~ Comments Off on Introducing…The Toy Verdict

Introducing…The Toy Verdict

Introducing…The Toy Verdict We recently launched a new Toy product review service/website for toy companies and consumers. The site can be viewed here: www.TheToyVerdict.com Our reason for launching the site came about due to the amount of consumer research testing we conduct for toy companies and kids entertainment brands in general. After a number of clients […]

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12 December 2014 ~ Comments Off on What Toy Companies Should Know About The ‘Playground Effect’ As A Viral Sales Driver

What Toy Companies Should Know About The ‘Playground Effect’ As A Viral Sales Driver

What Toy Companies Should Know About The ‘Playground Effect’ As A Viral Sales Driver Toy companies often talk about ‘word of mouth’ and about playground crazes, but I wonder how many toy company people have ever been anywhere near a playground in the last twenty years?! How can we expect something to be a key […]

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10 December 2014 ~ Comments Off on The Modern Phenomenon Of Toy Stockpiling

The Modern Phenomenon Of Toy Stockpiling

The Modern Phenomenon Of Toy Stockpiling Children today have so many toys. Yet often we in the toy industry look at negative trends and factors affecting our industry – the naysayers and doom mongerers abound. Sometimes we need to acknowledge really positive trends which suggest our industry will be doing business for a long time […]

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28 November 2014 ~ Comments Off on UK Toy Retail Goes Crazy For Black Friday…

UK Toy Retail Goes Crazy For Black Friday…

UK Toy Retail Goes Crazy For Black Friday… 2014 appears to be the year that Black Friday has become THE kickstarter for peak season sales for the toy industry. There is actually no logical reason/justification for Black Friday in terms of the UK holiday calendar, we don’t have thanksgiving, in fact after Halloween, we haven’t […]

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26 November 2014 ~ Comments Off on Insights Into The German Toy Market

Insights Into The German Toy Market

Insights Into The German Toy Market In the last of three articles looking at the three largest toy markets in Europe we look at Germany. For most people in the toy business, Germany is synonymous with the toy business. The fact that the world’s biggest toy trade show (Spielwarenmesse – Nuremberg International Toy Fair) happens […]

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24 November 2014 ~ Comments Off on New Research Study Shows UK Parents & Kids Happy With Gender Labelling Of Toys…

New Research Study Shows UK Parents & Kids Happy With Gender Labelling Of Toys…

New Research Study Shows UK Parents & Kids Happy With Gender Labelling Of Toys… In recent years the toy industry appears to have become an ever bigger target of criticism regarding gender labelling of toys. We’ve had discussions with increasingly confused toy company people who have felt this backlash, but who firmly believe that they […]

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18 November 2014 ~ Comments Off on Insights Into The Toy Market In France

Insights Into The Toy Market In France

Insights Into The Toy Market In France  In the second in my three part series of articles looking at Europe’s biggest toy markets (UK, France & Germany) we take a closer look at France. France is one of my favourite countries – both in terms of the toy business and outside the toy business (I regularly […]

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07 November 2014 ~ Comments Off on The UK Toy Market – Basic Overview…

The UK Toy Market – Basic Overview…

The UK Toy Market – Basic Overview… The official blog of the Spielwarenmesse (Nuremberg) International Toy Fair recently published an article Steve wrote giving a basic overview of the UK toy market. The article is the first in a series of three – with an overview of the German toy market and toy market in France […]

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