12 December 2014 ~ Comments Off on What Toy Companies Should Know About The ‘Playground Effect’ As A Viral Sales Driver

What Toy Companies Should Know About The ‘Playground Effect’ As A Viral Sales Driver

What Toy Companies Should Know About The ‘Playground Effect’ As A Viral Sales Driver

Toy companies often talk about ‘word of mouth’ and about playground crazes, but I wonder how many toy company people have ever been anywhere near a playground in the last twenty years?! How can we expect something to be a key sales driver if we actually don’t know a great deal about it, or haven’t really considered it since we were children ourselves?

In our 2nd of three articles looking at children and toys we look at ‘The Playground Effect’ in more detail than most people whose careers depend on it have usually considered!

The article is published by Spielwarenmesse.de – the official blog of the Spielwarenmesse (Nuremberg) International Toy Fair. To read it, just click here