Brand Licensing Europe 2012 – From Strength To Strength
Apparently we’re in the midst of austere times with budgets as low as they’ve ever been, with very few supposedly having a good time.
Well it appears that nobody told the Brand Licensing industry this.
This year’s Brand Licensing Europe was a fantastic, buzzing show.
The Licensing industry and Licensing folk are not known for their liking of early mornings, yet when I arrived at the start of the first day the place was already jumping. There were more exhibitors than I remember from las time, and as ever, the meetings in the hallway were better than many of the fixed appointments!
From talking to friends and acquaintances it seemed everyone was in agreement that this was a great show.
So here’s the thing, if we’re in the midst of a recession, and things are so bleak, how com so many people are hunting/selling rights, how come so many companies could afford stands and how come so many companies had clearly invested heavily in the properties on show?
One thing is for sure, if a vibrant well attended show is a precursor of how the next selling cycles are going to be, things can only get better!
All the best