6 Reasons Why Toy Testing Is Money Well Spent The Toy industry invests $billions every year in new product launches (inc. marketing, inventory & R&D costs). Between 2.3rds & 3/4s, or 66.67% to 75% of Toy skus offered to retail each year are new. Not all are completely new, some are refreshes, tweaks or reintroductions, but [...]
For those readers of this Blog who are interested in how newer media formats such as Apps & Virtual Worlds are impacting the toy industry, we’ll share occasional articles from sister site www.VirtualWorldLicensing.com… the following article is a profile on leading virtual world brand Space Heroes Universe, which we are working on currently (extending Brand Licensing program [...]
8 Characteristics Of Successful Toy People Have you ever noticed how some people in the Toy industry seem to keep on being successful? There are some people who just seem to achieve great results/great output on an ongoing basis. There are reasons for their ongoing success normally. I’ve analysed the most successful people we know or know [...]
Success In The Toy Industry Is Formulaic Here’s where I raise the hackles of the many gifted creatives and visionaries I have had the pleasure (mostly) and privilege to work with. Because the more I look at this wonderful toy industry of ours, the more I begin to see clear patterns and clear formula for [...]
We thought you might find the following announcement interesting – this is posted here on behalf of our sister site http://www.VirtualWorldLicensing.com Bubble Gum Interactive partners with Virtual World Licensing & AT New Media for Space Heroes Universe Licensing program in UK and EMEA. Sydney, Australia – 2nd May 2013 – Bubble Gum Interactive, the award-winning [...]
Using Consumer Insight To Reduce Risk Of Toy Product Launch Failure One of the very notable features of the Toy industry is the high number of new products in market every year. In fact, on average, somewhere between two-thirds to three-quarters of all skus in market are new each year. Because of this, a bad [...]
Importance of Toy Brands In The Toy Industry Many independent Toy companies struggle away for years slowly and relentlessly building their businesses, until they reach a point where they have a very solid business, with great retail relationships, strong product line and are generating significant profit. However, what many companies miss when they only focus [...]
New Brand Development & Licensing solution for Digital Content, Games Developers, and Publishers Today we announce a new venture on behalf of our Virtual World Licensing division. Here’s the official release: Leading consultancy groups AT New Media, and Virtual World Licensing today announce a new venture. AT New Media Virtual World Licensing will offer Consultancy services [...]
www.stevenreece.com now available on Kindle – USA Only… For those readers of this Blog based in the U.S., we are now live via Kindle store. Here’s the URL: http://www.amazon.com/gp/product/B00C0ESOWK Happy reading…!
White Paper: Kids Tablets: Competitive Advantage & Moat Building For those interested in the quick growing area of Kids Tablets, you may find our White paper useful. In it we look at competitive advantage factors for Kids Tablets. It’s now available via Kindle store on Amazon, here’s the URL: http://www.amazon.com/Kids-Tablets-Competitive-Advantage-ebook/dp/B00BY66UF8/ref=sr_1_1?ie=UTF8&qid=1363952716&sr=8-1&keywords=kids+tablets+moat Any questions on the contents [...]
Steven Reece 
