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28 March 2014 ~ Comments Off

5 Top Tips For Tech Companies Wanting To Enter Toy Business

5 Top Tips For Technology Companies Wanting To Enter Toy Business There is considerable opportunity in the area of fusing new technology with toys. This isn’t news…in fact technology has been enriching toys for as long as living memory, but nevertheless the rate of technological innovation has been so rapid over the past decade or […]

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18 March 2014 ~ Comments Off

5 Essential Points Toy & Game Companies Need To Know About Professional Toy & Game Inventors

5 Essential Points Toy & Game Companies Need To Know About Professional Toy & Game Inventors Recently we posted an article looking at what toy & game inventors need to understand about toy & game companies. Now we’re going to flip things around and look at key points that toy & game companies need to […]

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26 February 2014 ~ Comments Off

To Err Is Human…& Essential For Toy Industry Success

To Err Is Human…& Essential For Toy Industry Success Across the toy industry, between 2/3rds and 3/4s of all SKUs are new each and every year… …or to put it another way, as an industry we have to replace the majority of our products on an annual basis. The obvious conclusion from this has to […]

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20 February 2014 ~ Comments Off

Vibrant U.S. Toy Industry Hits The Heights At TIA Toy Fair 2014

Vibrant U.S. Toy Industry Hits The Heights At TIA Toy Fair 2014 This week saw the coming and going of the 111th TIA American International Toy Fair. And it came and went with a bang! Despite reports of a tough peak trading period in Q4 2013, this week’s big event was full of optimism and […]

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13 February 2014 ~ Comments Off

How Toy Companies Can Most Effectively Achieve Sales Growth & Margin Protection While Dealing With Retailers

How Toy Companies Can Protect Margin In An Ever More Brutal Retail Environment Recently a good industry friend of mine jokingly criticised this Blog for steering away from the real hard nitty gritty reality of day to day trading in the toy world. It’s all very well looking at trends and consumers, but the main […]

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11 February 2014 ~ Comments Off

The Unique Opportunity Of The American International (New York) Toy Fair

The Unique Opportunity Of The American International (New York) Toy Fair This weekend sees the opening of the 111th American International Toy Fair. Tens of thousands of visitors are expected to flock to the show to see more than 1,000 exhibitors display their wares. The unique opportunity to connect with key players in the world’s […]

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07 February 2014 ~ Comments Off

What Toy & Game Inventors Need To Understand About Toy & Game Companies…

What Toy & Game Inventors Need To Understand About Toy & Game Companies… As someone who has had the good fortune to sit on both sides of the fence between Toy/Game company versus inventor/inventor rep, it’s apparent to me that there is less understanding than perhaps there should be in many situations. This is of […]

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07 February 2014 ~ Comments Off

Hope Springs Eternal – Global Toy Industry Set For Years Of Growth…?

Hope Springs Eternal – Global Toy Industry Set For Years Of Growth…? After the storm comes the calm, for every action there is an equal and opposite reaction and of course economic cycles under a capitalist system follow a boom and bust pattern. So here’s the thing, we had years of economic recession, horrendously tough […]

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03 February 2014 ~ Comments Off

Spielwarenmesse – Nuremberg Toy Fair 2014…Bigger And Better, Plus the 4 Types Of Toy Fair Attendees

Spielwarenmesse – Nuremberg Toy Fair 2014…Bigger And Better! Another year, another Nuremberg…only this time the show was even bigger and better than before. The new Hall (3A) on the East side of the show added extra capacity, as well as extra mileage to the journey round the fair! This new space showcased some strong trends […]

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27 January 2014 ~ Comments Off

Here Comes Spielwarenmesse – The Nuremberg Toy Fair Is Here Again!

Spielwarenmesse – Nuremberg Toy Fair 2014  The bags are packed (with warm clothing), a frenetic period of meeting organising is nearly done, and the excitement mounts! This will be my 14th visit to the world’s largest Toy trade show, and my 12th consecutive show – I missed 2003 due to an extended period of leisure […]

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