Archive | Uncategorized

08 July 2014 ~ Comments Off

BBC Radio 5 Interview With Steve – Explaining Frozen Toy Shortage

BBC Radio Interview With Steve – Explaining Frozen Toy Shortage Steve was recently interviewed by Stephen Nolan on BBC Radio 5 Live as part of a piece looking at the shortage of Frozen toys. Steve was pleased to give a toy industry perspective on the shortage, and to be given the chance to act as […]

Continue Reading

13 June 2014 ~ Comments Off

Kids Brand Insight – Toy Consumer Research Bootcamp

Kids Brand Insight – Toy Consumer Research Bootcamp A special one off industry event will be held in Central London, U.K. on Wednesday July 23rd. The Toy Consumer Research Bootcamp will help people in the industry understand how they can use consumer research to test and improve their products, and to reduce the risk of […]

Continue Reading

30 April 2014 ~ Comments Off

Kids Brand Insight – New Consumer Research Agency Focused On Kids Entertainment Brands Launches

New Consumer Research Agency Focused On Kids Entertainment Brands Launches For release: 1st May 2014 Kids Brand Insight officially launched today to deliver qualitative research for brands in the toy, gaming and children’s entertainment sectors. The company has already worked with leading brands to combine consumer insight from children and their families with a refreshing […]

Continue Reading

28 March 2014 ~ Comments Off

5 Top Tips For Tech Companies Wanting To Enter Toy Business

5 Top Tips For Technology Companies Wanting To Enter Toy Business There is considerable opportunity in the area of fusing new technology with toys. This isn’t news…in fact technology has been enriching toys for as long as living memory, but nevertheless the rate of technological innovation has been so rapid over the past decade or […]

Continue Reading

18 March 2014 ~ Comments Off

5 Essential Points Toy & Game Companies Need To Know About Professional Toy & Game Inventors

5 Essential Points Toy & Game Companies Need To Know About Professional Toy & Game Inventors Recently we posted an article looking at what toy & game inventors need to understand about toy & game companies. Now we’re going to flip things around and look at key points that toy & game companies need to […]

Continue Reading

26 February 2014 ~ Comments Off

To Err Is Human…& Essential For Toy Industry Success

To Err Is Human…& Essential For Toy Industry Success Across the toy industry, between 2/3rds and 3/4s of all SKUs are new each and every year… …or to put it another way, as an industry we have to replace the majority of our products on an annual basis. The obvious conclusion from this has to […]

Continue Reading

20 February 2014 ~ Comments Off

Vibrant U.S. Toy Industry Hits The Heights At TIA Toy Fair 2014

Vibrant U.S. Toy Industry Hits The Heights At TIA Toy Fair 2014 This week saw the coming and going of the 111th TIA American International Toy Fair. And it came and went with a bang! Despite reports of a tough peak trading period in Q4 2013, this week’s big event was full of optimism and […]

Continue Reading

13 February 2014 ~ Comments Off

How Toy Companies Can Most Effectively Achieve Sales Growth & Margin Protection While Dealing With Retailers

How Toy Companies Can Protect Margin In An Ever More Brutal Retail Environment Recently a good industry friend of mine jokingly criticised this Blog for steering away from the real hard nitty gritty reality of day to day trading in the toy world. It’s all very well looking at trends and consumers, but the main […]

Continue Reading

11 February 2014 ~ Comments Off

The Unique Opportunity Of The American International (New York) Toy Fair

The Unique Opportunity Of The American International (New York) Toy Fair This weekend sees the opening of the 111th American International Toy Fair. Tens of thousands of visitors are expected to flock to the show to see more than 1,000 exhibitors display their wares. The unique opportunity to connect with key players in the world’s […]

Continue Reading

07 February 2014 ~ Comments Off

What Toy & Game Inventors Need To Understand About Toy & Game Companies…

What Toy & Game Inventors Need To Understand About Toy & Game Companies… As someone who has had the good fortune to sit on both sides of the fence between Toy/Game company versus inventor/inventor rep, it’s apparent to me that there is less understanding than perhaps there should be in many situations. This is of […]

Continue Reading