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15 October 2014 ~ Comments Off

Article On How Kids & Toys Changed In 15 Years…

Article On How Kids & Toys Changed In 15 Years… While conducting a pitch presentation recently for our market research services, we were asked what changes we’d seen over time. We wrote an article outlining 4 changes we’ve seen in terms of kids and toys, based on research with thousands of children and parents. To […]

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10 October 2014 ~ Comments Off

5 Top Tips For Board Game Inventors & Board Game Start-Ups…

5 Top Tips For Board Game Inventors & Board Game Start-Ups… Seems like every other person who approaches our company has invented a ‘new’ board game…which is great, because the board games category historically relies on independent board game inventors to inject new life into the category in terms of stretching the boundaries and looking […]

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24 September 2014 ~ Comments Off

KIDSPLAYTEST™ – OCTOBER 2014 Research Session

  KIDSPLAYTEST™ – OCTOBER 2014 Research Session   KIDSPLAYTEST™ offers a budget research service to companies in the kids entertainment space. We regularly test toys, games, apps, TV/film content and anything else in this area.   The main concept behind this proprietary methodology is to deliver commercially savvy consumer insight at an amazingly affordable price. By […]

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22 September 2014 ~ Comments Off

The Inaugural UK Toy And Game Inventors Workshop Is A Great Success…

    The Inaugural UK Toy And Game Inventors Workshop Is A Great Success… I recently attended the first UK Toy & Game Inventors Workshop in Central London. The event was produced by Toy News, a leading UK toy trade magazine. Panel sessions and presentations covered such topics as how successful toy and game inventors […]

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14 August 2014 ~ Comments Off

The Understated Majesty Of The Carry Forward SKU…!

The Understated Majesty Of The Carry Forward SKU…! In a business where between 2/3rds and 3/4s of all product is created new every year, it’s easy to see why we sometimes become over focused on the new products we develop and introduce. The major challenge I make to toy and game companies though is how […]

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01 August 2014 ~ Comments Off

Where Are The Drivers For Traditional (Board) Games…?

Where Are The Drivers For Traditional Games? These are interesting times for Traditional Games (by which I mean Games made from cardboard and plastic). The category has been apparently under attack for more or less my entire life from some form of computer/video/digital format. And yet the category is still there, and in nearly every […]

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23 July 2014 ~ Comments Off

The Loom Band Phenomenon – Understanding Consumer Motivators – Research Report

The Loom Band Phenomenon – Understanding Consumer Motivators – Research Report We recently conducted a research study with kids in the UK looking at the motivations and consumer dynamics behind the massive success of loom bands in the UK this year so far. We’ve conducted research into many previous crazes, and usually find some common […]

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08 July 2014 ~ Comments Off

BBC Radio 5 Interview With Steve – Explaining Frozen Toy Shortage

BBC Radio Interview With Steve – Explaining Frozen Toy Shortage Steve was recently interviewed by Stephen Nolan on BBC Radio 5 Live as part of a piece looking at the shortage of Frozen toys. Steve was pleased to give a toy industry perspective on the shortage, and to be given the chance to act as […]

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13 June 2014 ~ Comments Off

Kids Brand Insight – Toy Consumer Research Bootcamp

Kids Brand Insight – Toy Consumer Research Bootcamp A special one off industry event will be held in Central London, U.K. on Wednesday July 23rd. The Toy Consumer Research Bootcamp will help people in the industry understand how they can use consumer research to test and improve their products, and to reduce the risk of […]

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30 April 2014 ~ Comments Off

Kids Brand Insight – New Consumer Research Agency Focused On Kids Entertainment Brands Launches

New Consumer Research Agency Focused On Kids Entertainment Brands Launches For release: 1st May 2014 Kids Brand Insight officially launched today to deliver qualitative research for brands in the toy, gaming and children’s entertainment sectors. The company has already worked with leading brands to combine consumer insight from children and their families with a refreshing […]

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