Archive | Uncategorized

24 November 2014 ~ Comments Off

New Research Study Shows UK Parents & Kids Happy With Gender Labelling Of Toys…

New Research Study Shows UK Parents & Kids Happy With Gender Labelling Of Toys… In recent years the toy industry appears to have become an ever bigger target of criticism regarding gender labelling of toys. We’ve had discussions with increasingly confused toy company people who have felt this backlash, but who firmly believe that they […]

Continue Reading

18 November 2014 ~ Comments Off

Insights Into The Toy Market In France

Insights Into The Toy Market In France  In the second in my three part series of articles looking at Europe’s biggest toy markets (UK, France & Germany) we take a closer look at France. France is one of my favourite countries – both in terms of the toy business and outside the toy business (I regularly […]

Continue Reading

07 November 2014 ~ Comments Off

The UK Toy Market – Basic Overview…

The UK Toy Market – Basic Overview… The official blog of the Spielwarenmesse (Nuremberg) International Toy Fair recently published an article Steve wrote giving a basic overview of the UK toy market. The article is the first in a series of three – with an overview of the German toy market and toy market in France […]

Continue Reading

05 November 2014 ~ Comments Off

KIDSPLAYTEST™ – Leading Toy Playtesting Service Now Booking For December Sessions In The UK!

KIDSPLAYTEST™ – Leading Toy Playtesting Service Now Booking For December Sessions In The UK! Our proprietary research program KIDSPLAYTEST™, which operates under the Kids Brand Insight brand, will be running again in December. At the last session we researched products/brands for several clients, including toy collectables, outdoor toys, as well as a kids entertainment brand. […]

Continue Reading

28 October 2014 ~ Comments Off

Why Toy Companies Need to Know All About The Developmental Stages Of Children…

Why Toy Companies Need to Know All About The Developmental Stages Of Children… I recently wrote an article on how understanding the developmental stages of children is essential for toy companies. The article was published on Spielwarenmesse.de – the official blog of the Spielwarenmesse (Nuremberg) International Toy Fair. Click here to read article The article […]

Continue Reading

15 October 2014 ~ Comments Off

Article On How Kids & Toys Changed In 15 Years…

Article On How Kids & Toys Changed In 15 Years… While conducting a pitch presentation recently for our market research services, we were asked what changes we’d seen over time. We wrote an article outlining 4 changes we’ve seen in terms of kids and toys, based on research with thousands of children and parents. To […]

Continue Reading

10 October 2014 ~ Comments Off

5 Top Tips For Board Game Inventors & Board Game Start-Ups…

5 Top Tips For Board Game Inventors & Board Game Start-Ups… Seems like every other person who approaches our company has invented a ‘new’ board game…which is great, because the board games category historically relies on independent board game inventors to inject new life into the category in terms of stretching the boundaries and looking […]

Continue Reading

24 September 2014 ~ Comments Off

KIDSPLAYTEST™ – OCTOBER 2014 Research Session

  KIDSPLAYTEST™ – OCTOBER 2014 Research Session   KIDSPLAYTEST™ offers a budget research service to companies in the kids entertainment space. We regularly test toys, games, apps, TV/film content and anything else in this area.   The main concept behind this proprietary methodology is to deliver commercially savvy consumer insight at an amazingly affordable price. By […]

Continue Reading

22 September 2014 ~ Comments Off

The Inaugural UK Toy And Game Inventors Workshop Is A Great Success…

    The Inaugural UK Toy And Game Inventors Workshop Is A Great Success… I recently attended the first UK Toy & Game Inventors Workshop in Central London. The event was produced by Toy News, a leading UK toy trade magazine. Panel sessions and presentations covered such topics as how successful toy and game inventors […]

Continue Reading

14 August 2014 ~ Comments Off

The Understated Majesty Of The Carry Forward SKU…!

The Understated Majesty Of The Carry Forward SKU…! In a business where between 2/3rds and 3/4s of all product is created new every year, it’s easy to see why we sometimes become over focused on the new products we develop and introduce. The major challenge I make to toy and game companies though is how […]

Continue Reading