Archive | Uncategorized

14 August 2014 ~ Comments Off

The Understated Majesty Of The Carry Forward SKU…!

The Understated Majesty Of The Carry Forward SKU…! In a business where between 2/3rds and 3/4s of all product is created new every year, it’s easy to see why we sometimes become over focused on the new products we develop and introduce. The major challenge I make to toy and game companies though is how […]

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01 August 2014 ~ Comments Off

Where Are The Drivers For Traditional (Board) Games…?

Where Are The Drivers For Traditional Games? These are interesting times for Traditional Games (by which I mean Games made from cardboard and plastic). The category has been apparently under attack for more or less my entire life from some form of computer/video/digital format. And yet the category is still there, and in nearly every […]

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23 July 2014 ~ Comments Off

The Loom Band Phenomenon – Understanding Consumer Motivators – Research Report

The Loom Band Phenomenon – Understanding Consumer Motivators – Research Report We recently conducted a research study with kids in the UK looking at the motivations and consumer dynamics behind the massive success of loom bands in the UK this year so far. We’ve conducted research into many previous crazes, and usually find some common […]

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08 July 2014 ~ Comments Off

BBC Radio 5 Interview With Steve – Explaining Frozen Toy Shortage

BBC Radio Interview With Steve – Explaining Frozen Toy Shortage Steve was recently interviewed by Stephen Nolan on BBC Radio 5 Live as part of a piece looking at the shortage of Frozen toys. Steve was pleased to give a toy industry perspective on the shortage, and to be given the chance to act as […]

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13 June 2014 ~ Comments Off

Kids Brand Insight – Toy Consumer Research Bootcamp

Kids Brand Insight – Toy Consumer Research Bootcamp A special one off industry event will be held in Central London, U.K. on Wednesday July 23rd. The Toy Consumer Research Bootcamp will help people in the industry understand how they can use consumer research to test and improve their products, and to reduce the risk of […]

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30 April 2014 ~ Comments Off

Kids Brand Insight – New Consumer Research Agency Focused On Kids Entertainment Brands Launches

New Consumer Research Agency Focused On Kids Entertainment Brands Launches For release: 1st May 2014 Kids Brand Insight officially launched today to deliver qualitative research for brands in the toy, gaming and children’s entertainment sectors. The company has already worked with leading brands to combine consumer insight from children and their families with a refreshing […]

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28 March 2014 ~ Comments Off

5 Top Tips For Tech Companies Wanting To Enter Toy Business

5 Top Tips For Technology Companies Wanting To Enter Toy Business There is considerable opportunity in the area of fusing new technology with toys. This isn’t news…in fact technology has been enriching toys for as long as living memory, but nevertheless the rate of technological innovation has been so rapid over the past decade or […]

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18 March 2014 ~ Comments Off

5 Essential Points Toy & Game Companies Need To Know About Professional Toy & Game Inventors

5 Essential Points Toy & Game Companies Need To Know About Professional Toy & Game Inventors Recently we posted an article looking at what toy & game inventors need to understand about toy & game companies. Now we’re going to flip things around and look at key points that toy & game companies need to […]

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26 February 2014 ~ Comments Off

To Err Is Human…& Essential For Toy Industry Success

To Err Is Human…& Essential For Toy Industry Success Across the toy industry, between 2/3rds and 3/4s of all SKUs are new each and every year… …or to put it another way, as an industry we have to replace the majority of our products on an annual basis. The obvious conclusion from this has to […]

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20 February 2014 ~ Comments Off

Vibrant U.S. Toy Industry Hits The Heights At TIA Toy Fair 2014

Vibrant U.S. Toy Industry Hits The Heights At TIA Toy Fair 2014 This week saw the coming and going of the 111th TIA American International Toy Fair. And it came and went with a bang! Despite reports of a tough peak trading period in Q4 2013, this week’s big event was full of optimism and […]

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