20 September 2012 ~ Comments Off

The Pendulum Swings Back From Video Games To Toys…

Physical Toys Trending Up… A few points in this Blog post may seem counter intuitive, but bear with me, because there are big momentum shifts afoot. For decades there has been a shifting from physical play to digital play, from real tangible objects as playthings to the ethereal. And the funny thing is that Toy […]

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23 May 2012 ~ 1 Comment

What the Disappointing Facebook IPO means for Toy marketing…?

Facebook marketing & the Facebook IPO So I thought I’d add my thoughts on this into the mix, as so much has been written about Facebook’s ‘disappointing’ IPO recently. Why was it disappointing? Because usually new share flotations are priced so that they will go up immediately after flotation, and that was what the market […]

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16 February 2012 ~ 3 Comments

QR Codes – 1 Egg Short Of A Basketful?

QR Codes – Opportunity or Red Herring? New Technology often brings with it huge new opportunities. With regards to Marketing Communications, new media tend to: 1. Allow us to reach a broader market more quickly, more cheaply and in a more user friendly way. 2. Draw our target Consumers further into our Products, Brands and […]

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